Hudson Valley Wealth Management, a New York based financial investment firm, wanted to update their identity in order to modernize their brand, attract younger investors, and change the name to Hudson Companies. The new identity abstracts a landscape of the iconic river valley with three new, distinct color schemes of blue, green, and yellow for each of the company’s three branches — Venture, Wealth, and Private — drawn from river, sky, and land. The clean, san serif typeface Akkurat brought a modern feel, with accents of the Didone style Eames Century Modern.

Client: Hudson Companies
Role: Identity, Brand Development